How Our Creative Client Got Fully Booked Before The New Year Started
Are you a creative entrepreneur or photographer wanting to be fully booked one year in advance? Are you struggling to get more books with your ideal clients? The secret to a fully booked photographer calendar isn't luck—it’s strategy.
One of our clients, a wedding photographer, got fully booked for 2025 in 2024 using proven, time and true strategies that can help any creative entrepreneur be successful. In this post, we’ll reveal the exact steps she took to become a fully booked photographer before the year even started and how you can use these same strategies to grow your creative business. These timeless techniques can work for any photographer or creative entrepreneur seeking to increase their booking rate.
How to Become Fully Booked One Year in Advance
We believe these proven strategies helped our creative client get fully booked more than one year in advance, and we believe they can also help you, as a photographer or creative entrepreneur, consistently increase your bookings as well.
1. Blogging with Strategic SEO for Photographers
Blogging is a powerful tool to increase website traffic and secure new clients. Our client blogs regularly, using SEO to target keywords that improve her ranking on Google. By addressing common client questions and showcasing her expertise, she attracts her ideal audience.
SEO Tip for Photographers and Creative Entreprenuers: Build a blogging schedule with topics that answer client questions and demonstrate your unique expertise. Use tools like Google Keyword Planner, Semrsuh, or Ubersuggest to find the best keywords to target, and write strategic blogs to help your ideal clients find your website on Google. Be sure your blog titles, headings, meta descriptions, and images are optimized for search engines.
2. Pinterest Marketing for Photographers
Pinterest is not just for inspiration—it’s a search engine. Our client pins keyword-rich images that link to her blog posts, driving consistent traffic to her website. By using tools like Tailwind, she keeps her pins scheduled for maximum visibility.
Pinterest Tip for Creative Entrepreneurs: Turn each blog post into 5-10 pins with different images and descriptions. Use Pinterest Analytics to refine your approach based on what resonates most with your ideal audience.
Building a Connection with Your Audience
3. Instagram Content Strategy for Photographers
Instagram remains one of the most effective platforms for photographers. Our client posts consistently, balancing reels and photo carousels to show off her work and attract new inquiries. Reels, in particular, help expand her reach.
Instagram Tip: Plan your content to include educational posts, behind-the-scenes glimpses, and portfolio highlights. Prioritize reels for wider reach and carousels to showcase your work in detail.
4. Engagement through Instagram Stories
Beyond posts, our client actively uses Instagram Stories to connect personally with her audience. By sharing behind-the-scenes moments and showing her face, she builds trust and authenticity.
Social Media Engagement via Stories Tip: Use Instagram Stories to show your personality. Share day-to-day updates, creative insights, and engage directly with your followers to build a loyal community.
5. Engage with Your Audience Daily
Engagement is key to building strong relationships with your followers. Our client spends time daily responding to comments and messages, ensuring her audience feels valued and heard.
Social Media Engagement Tip: Spend 15-20 minutes a day interacting with your followers. Respond thoughtfully to comments and DMs, and connect with other accounts in your niche to grow your community.
Quick Response Times: Game-Changing Strategies
6. Fast Response Times with a CRM System Like Dubsado
One of the key factors in our client’s success is her quick response time. This is the #1 thing her clients give direct feedback about and cite as a main reason for booking! By using a CRM system like Dubsado, she efficiently handles inquiries and client communication. She also always responds to social media DMs quickly. Fast responses not only build trust but often secure the deal with potential clients.
CRM Tip for Creative Entrepreneurs and Photographers: CRM Tip: Use an automated CRM system to streamline inquiries, contracts, and workflows. With quick responses, you’ll never miss an opportunity. If you’re looking to optimize your CRM setup, we highly recommend Kelly McCracken. She specializes in Dubsado setup and creating custom, on-brand questionnaires, forms, proposals, and contracts. Getting your CRM set up correctly can be a game-changer for saving time and improving your client experience. If you have slow response times (over 24 hours,) consider improving your response times a top priority for this year!
7. Exceptional Client Service for Referrals
Our client’s exceptional service from start to finish is a major reason behind her success. From the first inquiry to final gallery delivery, she ensures her clients feel supported and valued.
Client Experience Tip: Audit your entire client experience to identify ways to improve. Clear communication, personalized touches, and timely delivery of work can set you apart from competitors and generate valuable word-of-mouth referrals.
How a Virtual Assistant Can Help
The less obvious part? We helped our client be consistent with ALL of these things. Consistency is the number one key to all of this. And hiring a virtual assistant might help you be able to do the same. If you’re a photographer or creative entrepreneur looking to stay fully booked, consistency is critical—but it can also be overwhelming if you have limited time.
As you may already know, here at Virtual Bliss Assisting, we believe in providing exceptional virtual assistance for busy creatives and entrepreneurs. From tailored virtual assistance to digital resources, we help you simplify, streamline, and thrive. Whether you’re a photographer, small business owner, or creative entrepreneur, we provide flexible, tailored virtual assistant services designed to save you time and grow your business so you can achieve better work-life balance. We believe business bliss is an attainable state.
Are you ready to increase your bookings and stay fully booked in 2025? You now how all the details on how to do just that, and if you know what to do but are struggling to find the time to do it all? Consider hiring an exceptional VA to help.
